有机橄榄油系列包装设计,主视觉来源罗马故事

Lappa Olive优质&有机特级初榨橄榄油

简介:

我们被Lappa Olive公司要求为他们的新系列橄榄油产品Lappa橄榄设计产品标识。Lappa是一个有着悠久历史的地方。任务是创造一个别致和简单的身份,经得起时间和将保持“经典”。

设计:

我们选择将 five virgins 故事(一个罗马故事)落实到这个概念中,并尝试将其与该地区丰富的植被和泉水融为一体。

为了将这一概念融入到logo中,我们在树的根部(水流)末端用一个洞来代表每个virgins 。这个符号表示最高质量橄榄油的来源。尚逸文化传媒在包装上我们采用了自然去饱和的颜色,用简单的字体,以创造出悠久历史的感觉。最后,我们用橄榄木做了帽子,使它看起来更自然。

five virgins 故事,他们被认为死在那里。在那里发现了一个有雕刻坟墓的罗马墓地。每个处女都有一个泉水,淡水从洞中流过。

The Briefing: We’ve been asked from Lappa Avocado to develop the product identity for their new series of olive oil products, Lappa Olive. Lappa is a place with rich history from ancient times. The task was to create a chic and simple identity which withstands the time and will stay “classic”.
The Design: We choose to implement the story of five virgins (A Roman story) to the concept and try to blend it with the rich vegetation and the water springs of the area.
To transfer the concept into the logo, we represent each virgin with a cavity at the end of the tree’s roots (water streams). The symbol shows the origin of the highest quality olive oil. On the packaging we used natural de-saturated colours, with simple typography, in order to create the feeling of the long history. Last we made the cap from olive wood to achieve a more natural look.
The story of the of the Five Virgins who are believed to have died there. A Roman cemetery with carved graves has been identified there. Each virgin has a spring with fresh water running through a cavity. 

来源:Behance  所有者:希腊 Thomas Kiourtsis  希腊 Ruto design studio

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